SYNC. MUSIC. EVERYWHERE.
SYNC. MUSIC. EVERYWHERE.
We believe that in the global music licensing economy, the world’s best artists & songwriters are entitled to a level playing field.
MAKING SYNC WORK FOR
EVERYONE.
About
ALLOY is the music industry-wide, B2B data interface that makes it easier & faster for more people to use (and pay for) commercial music.
ALLOY enables commercial music to be licensed on a greater scale than previously possible.
At the same time, ALLOY gives artists, songwriters, labels & publishers full control over how each of their songs is (or isn’t) used.
WATCH OUR EXPLAINER –>
MUSIC SUPERVISORS
LIVE. ACCURATE. SYNC INFO.
LIVE. ACCURATE. SYNC RIGHTS.
ALLOY provides Music Supervisors with the exact information that they need – all in one location: Who controls the song? What share(s) do they represent? Who do I need to speak to?
… Not the mechanical royalty rate… Not the obscure label imprint… Not the unknown publishing entity, but…
THE ACTUAL
sync rights holders
THE ACTUAL
sync % shares
SYNC DSPs
MORE DATA. MORE MUSIC. MORE DEALS.
The absence of a standardised distribution network for sync rights information has made it impossible for Sync DSPs to achieve their full potential.
ALLOY now enables Sync DSPs to access a far greater quantity of commercial music – crucially, with detailed sync preference data attached to each & every song.
ALLOY’s unified sync metadata framework simulates a ‘one-stop’ licensing solution, for commercial music.
All from one source, and all in one industry-wide, standardised data format.
record labels & music publishers
SCALE.CONTROL.SIMPLICITY.
SCALE.CONTROL.SIMPLICITY.
ALLOY finally enables commercial music to be licensed at vast scale, while crucially still empowering artists, songwriters, labels & publishers to retain full control over their own individual sync preferences.
ALLOY allows you to set & manage your own personalised sync deal parameters, for each & every one of your songs.
ALLOY can then distribute uniform & unified Sync Metadata, to every Sync DSP (and Music Supervisor) in the world.
By standardising and unifying Sync Metadata, ALLOY simulates a ‘one-stop-shop’ licencing solution, for commerical music.
frequently asked questions
everything you need to know
ALLOY is the music industry’s independent, impartial sync rights distribution network, which connects every ‘seller’ of commercial music, with every ‘buyer’ of commercial music – future-proofing the global sync economy for all artists, songwriters, labels & publishers.
A Sync DSP is any online, consumer-facing ‘shop’ where people can buy a license to use a piece of commercial music, in visual media (e.g. social branded content, games, online advertising, etc.)
ALLOY has a number of dedicated tools for you to input your own sync ‘settings’ … at a Company level, at a Catalog level, at a Label level, at an Artist level, or even at a Song level. With ALLOY, choosing the custom sync parameters for your music is a one-time, ‘set-it-and-forget-it’ process, which enables you to determine how your music can (or cannot) be used – right across the global digital sync marketplace.
Yes. ALLOY’s forthcoming ‘Music Supervisor’ account type is currently in testing, and will be going live in 2025. If you’re keen to know more, you can pre-register your interest by hitting one of the “JOIN ALLOY” buttons on the homepage.
No. ALLOY is not a competitor to any of the Sync DSPs. On the contrary, ALLOY has been built to (finally) enable more commercial music to flow into the Sync DSPs – crucially, with live, accurate, direct-from-source sync rights information attached.
ALLOY has been built for every label, publisher, artist & songwriter. ALLOY has been developed specifically to make it easier for people to licence commercial music, so unfortunately we cannot work with production music / library music / stock music, etc. (and we only accept human-created music).
Yes. In fact, ALLOY is perfectly suited for independent sync reps to be able to manage their roster’s global digital sync business (in addition to work that they do for their labels & publishers in the traditional ‘primary’ sync market). Sync reps naturally have a deep understanding of the global sync economy, so in most cases we’re actually recommending that labels / publishers allow their sync reps to manage their catalog(s) within ALLOY.
ALLOY v1.0 will be live & operational for our founding members in December 2024. To be kept updated, you can pre-register for membership via the JOIN ALLOY button on the homepage.
No. ALLOY does not impact/challenge/threaten the traditional ‘primary’ sync industry (where Music Supervisors are vital partners for the Music Business) in any way. ALLOY simply provides everyone – at every level of the global sync economy – with more information. ALLOY’s sole objective is to make it easier for people to use commercial music. And that includes Music Supervisors.
Once you’ve signed up (and confirmed that you are the sync rights holder), the only information we need from you is very basic, industry-standard metadata, e.g. ISRC / ISWC / IPI / UPC, etc. Data upload templates (rec/pub) are available upon request. ALLOY is a sync rights data platform, so we do not require audio or artwork, etc.
We’re temporaroly closed for new membership, but if you complete our pre-registration form (by hitting one of the JOIN ALLOY buttons on the homepage), we’ll be opening up to everyone very soon, so you should also join our mailing list to stay in the loop.
We’re not currently hiring, but please follow ALLOY sync distro. on LinkedIn, which is where forthcoming roles will be posted.
Get In Touch
CONTACT US
The team will be happy to assist you further. We look forward to hearing from you.